Overview

Bright Network is a high-growth media-technology platform that works exclusively with 150,000+ of the brightest graduates and undergraduates in the UK and Europe. We’re on a mission to connect our members with exceptional job opportunities, remarkable organisations, and exclusive networking events to help them get noticed in their careers. From Goldman Sachs to Monzo, Slaughter and May to Wellcome Trust, we work with the best firms, big and small, blue chip and entrepreneurial – all united by one thing – the desire to find the very best.

The role

Our B2B Marketing function is crucial to ensuring market visibility and supporting the Commercial Team in generating revenue for business growth.

Your responsibilities will include

  • Developing and owning a growth marketing plan, designing content and executing the rollout using a mixture of marketing tactics (social, digital, Bright Network and external events)
  • Close collaboration with Commercial Team to understand sales process and life-cycle
  • Continuous market analysis to identify priority growth areas for the Commercial Team which will ensure revenue targets are met
  • Building up sector expertise in graduate recruitment in order to understand relevance of the Bright Network proposition to the market 
  • Maintaining B2B marketing collateral, working closely with Design Team to brief in new projects 
  • Collaborating with Brand Executive to ensure tone of voice is prominent across all communications
  • Driving lead generation from tactical activities for Commercial Team to follow up 
  • Managing and analysing data to plan high impact targeted B2B marketing campaigns
  • Preparing presentation decks for Commercial Team meetings and external events activities 
  • Owning Bright Network B2B social channels – increasing message frequency, improving engagement and growing network 
  • Writing engaging content for email marketing, weaving in relevant and topical graduate recruitment news
  • Capturing and analysing campaign ROI, regularly reporting to Commercial Team
  • Managing part of the business development budget, forward planning how this will be utilised
  • Utilising internal CRM system (Salesforce) to pull reports and target campaigns

Requirements of the role

  • 2 years proven experience in B2B marketing and lead generation role
  • Proactive, confident, can-do attitude 
  • Excellent communication skills – written and verbal
  • Strong attention to detail 
  • Team player
  • Commercially astute
  • Willingness to work flexibly as required in small business environment
  • Fast learner 

Benefits & Compensation

  • Base Salary: Competitive + commission scheme
  • Career progression and development plan with associated pay increases
  • Opportunity to work in an entrepreneurial environment as part of a small, high performing team led by the Business Founder, in our offices on Regent Street
  • Exposure to all areas of the business 
  • Participation in the company’s share option scheme on successful completion of probationary period
  • Start Date: April/May