Overview

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 crobo stands for quality performance marketing for mobile and online games. Our service portfolio covers the full range of marketing services for the gaming vertical, offering industry & specific niche analysis, new-player generation, compliancy monitoring and action optimization.

Our team consists of 70 international and highly motivated professionals in Berlin, Hamburg and San Francisco with the sole mission of delivering high performance results and expanding our growing presence in the Gaming galaxy.

Your responsibilities:

  • Prospect and close media partnerships with major Ad Networks and Mobile publishers
  • Manage and lead Real Time Bidding (RTB) partners (exchanges, networks, publishers, and DSPs) including day to day analysis, optimization, and development to drive performance
  • Negotiate, purchase and monitor advertising space on behalf of our clients
  • Coordinate launch of media campaigns with marketing, distribution and sales departments
  • Monitor buying strategies and optimize effectiveness of campaigns 
  • Manage paid search/display buys involving Pay-Per-Click (PPC), CPA, and CPM buys
  • Provide recommendations to stakeholders regarding CPL/CPI or media buying strategies
  • Ensure maximum ROI for media campaigns

Requirements

  • Master’s or Bachelor’s degree in Computer Science, Business or related areas
  • At least 1 year experience in Media Buying for advertising or media agencies
  • Familiarity with RTB platforms, DFP, DSM, Adapt, Boomerang, AdSense, Ad Exchange, Rubicon, Salesforce.com, comScore, Omniture and/or other relevant programs is a plus
  • Understanding of online advertising industry, text links, rich media display products, campaign success metrics, media buying/selling, and sales process preferred
  • Confidence in interacting with people across all departments and levels of the organization both internally and externally
  • Excellent written and verbal communication skills in English language
  • Expertise in all standard Windows Microsoft programs, especially Excel and PowerPoint