This is an equity paid position.

Want to control your own destiny?

Are you environmentally conscious and looking for an opportunity to be a part of the solution?

Are you from the retail industry with experience in product management, design, merchandising or driving brands?

Do you value the triple bottom line – people, planet, profit?

Are you driven, do you have the entrepreneurial spirit and are you committed to doing whatever it takes to launch a business?

Are you a leader? Do you want to become a co-founder in a high growth market and help us become a global leader and a multi-million dollar company?!


****You must be in a financial position to work for equity!****


If you have confidence in your ability to execute a great plan, then join us on our exciting journey! Ida Yog is a place you can call home. We have been working diligently on our eco yoga mats and accessories line and launched the business in Nov 2018. Please read the entire ad and we look forward to hearing from you.


We are seeking a passionate leader to become a co-founder and collaborate with others, building our eco yoga mats and yoga accessories line into a staple in the industry. We aim to create an environment where the people that build the company get ownership in the company. We need someone who believes that this is the way companies should be built and will be ecstatic about receiving this opportunity. This position will be intimately involved with getting our product strategy, modern and traditional retail channels and online marketing strategy off the ground and generating revenue this year. As a business partner and a trusted member of the strategic team, you’ll need to share our entrepreneurial spirit and be willing to believe in our dream!!



Help shape the future of ida yog

Help get ida yog funded by investors

Network for ida yog

Create retail channels; traditional and modern retail, work on the new product roadmap.

Strategize about online marketing and advertising, how to grow the company.

Help define our go to market message, develop & execute our marketing plan

Use every skill you have acquired to promote the ida yog brand

Analyze the competition and recommend strategic moves for ida yog

Analyze, research, recommend, and implement processes and systems.

Collaborate with the Strategic Founders team in growing a strong, integrated, and sustainable organization.


 Skills and Competencies:

Clear and effective communicator able to articulate the benefits of our model and vision.

Builds trust and confidence by utilizing effective collaboration and co-ordination skills and competencies.

Strong background analyzing the competition and adapting strategies and tactics in the marketplace.

 Demonstrated experience in the retail industry.

 Demonstrated expertise in online marketing and is technologically savvy.

Models learning on the fly, experimenting, learning from failures, and sticking with what


Strong understanding of social media and a belief in the power of utilizing it.

Relishes and thrives in an unstructured environment.

Desire to be a part of a community.

Knows how to set priorities and make things happen.

Energized by taking risks

Experience in marketing in the sports goods domain is a huge plus but not a requirement

 Previous experience in India or Asian market is highly preferred.


Competitive advantages:


You will earn equity in the company

A unique opportunity, unlike anything you have experienced before

To maximize your equity position you should be in a position to either make a small

investment or have the ability to help raise funding

Work from your own home


Ida yog Summary:


Shalini Ghai, founder of ida yog, was in Human Resources in an international firm, based in India for many years when she finally found “YOGA!”  After staying in an ashram for a year doing a post graduate diploma in Yoga studies, Shalini went on to complete a Teachers training program in Rishikesh which is considered the mecca of yoga. It is here where she encountered the proliferation of plastic in yoga and decided to do something about it! She spoke with her husband about the plastic menace in yoga and together they put a plan to start bringing in world class eco yoga products to the market. Shalini got behind her passion, put together an extensive research for a year on the global yoga mat market, started developing the product prototypes ground up and her company ida yog was born.

Ida yog is an eco-friendly yoga products line. All mats and accessories are 100% eco-friendly and completely non-toxic and chemical free! Her daily inspiration comes from her personal yoga practice and the time she gets to teach yoga to her students in Manila and India.


The company launched in Nov 18 and already has a following and sales coming in! We need a strong retail industry and an online marketing person to bring us to the next level and beyond! We plan to build this company into a multi-million dollar business and provide high performance eco yoga products all over the world!


Please forward your resume and respond to the questions listed below:

1. Why are you interested in becoming a Founder of a startup?

2. Why are you a great leader?

3. What was your best marketing idea?


Please send responses and resume to founder@idayog.com or WhatsApp +919673318043.

Contact us today to apply and learn more. If you are not the right person for this but know someone who probably is, please do share it with that person or in your network.